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Alt gegen Neu

Eingereicht von:
Dialogschmiede GmbH
Media Markt Austria
Dialogschmiede GmbH Media Markt Austria
Demonstrate the positive impact of behavioral communication vs. non behavioral communication.
For trading in the old tv, consumers got, depending on the price category, a coupon with a unique code. The launchnewsletter was already sent to basically tv-interested customers. Depending on an active and tv-(offer)relevant websitebehavior or newsletter-behavior, the following newsletter-phases were customized.