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AOK Nurturing Campaign

Eingereicht von:
XQueue GmbH
AOK-Bundesverband GbR
XQueue GmbH AOK-Bundesverband GbR
The case presented is a set of 4 different nurturing campaigns highlighting how AOK is applying the concept of nurturing in different client contexts.
audience 1: pregnant women
who get tailored information for each pregnancy week on a weekly basis. (this is a marketing automation with 35 nodes)

audience 2: new mothers
15 time triggered emails (different time intervals) with relevant baby care information after a birth fitted to the age of the new
born baby.

audience 3: adults
who get 30 daily emails with health, fitness and diet advice

audience 4: health screening candidates
for the "Lebe Balance" health program, a total of 12 marketing automation nodes