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Product Launch of Samsung Galaxy S6

Eingereicht von:
Yourzine (an adeptiv agency)
Samsung Electronics
Yourzine (an adeptiv agency) Samsung Electronics
Every year Samsung unveils its new flagship smartphone during the Mobile World Congress in Barcelona.
The new product launch is key for showcasing the company's innovation and solidifying its leading position in the mobile market.

Selligent's multilingual campaign flows, and its ability to capture customers' preferences in real-time so the brands could instantly leverage them for communications, were key factors of the program's success.

The S6 CRM campaign proved to be highly successful for prospecting, engagement and advocacy and with that it earned a high position and deep respect in Samsung's overall marketing mix.

Despite 13 countries and over 10 million European consumers data driven marketing made it possible to communicated localized, become more relevant and finally meet the demands of each market.