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Sherpa EMA 2010

MarketingSherpa’s fifth-annual Email Marketing Awards.

As always, results carry the day in this competition. The first thing our judges consider are the campaign’s performance metrics, and this performance is given the most weight in the final scoring. But they also assign scores based on campaign strategy and tactics -- was there advanced segmentation at work? Personalization? Use of dynamic content? Social media integration? And email creative also gets a look, especially when creative decisions are supported by testing and optimization.

Based on this process, we’ve selected 23 campaigns as Gold, Silver or Honorable Mention award winners. Browse the list below, and click the links to read a description of why each campaign won and see samples of the creative used.